Sustainability: from strong strategy to best product on the shelf


A sustainability strategy must be a concrete plan, outlining an organisation’s commitment and actions to address environmental and social issues. Implementing this plan into a product that consumers can find on the supermarket shelf is a multi-step process, where every phase is crucial to achieve ambitious final results. Focusing on the following important points can guide you along the way, allowing you to stay on course towards sustainable growth:

  1. Identify the sustainability issues that are most relevant to the product and the organisation. This includes conducting a life cycle assessment (LCA) to evaluate the environmental impact of the product through every stage from sourcing resources to final disposal.
  2. Develop a plan that outlines specific goals and targets, to improve the sustainability of the product. This should provide actionable steps and timelines for achieving these goals.
  3. Identify and implement sustainable design principles. This includes designing for recyclability, reducing waste, and using materials – such as recyclable and sustainable packaging – that are responsibly sourced and have a low environmental impact.
  4. Implement sustainable manufacturing practices. Commit to reducing energy consumption and waste generation during the production process and implement eco-friendly manufacturing methods.
  5. Communicate the sustainability of your product to customers and stakeholders. Use eco-labels and certifications if possible and leverage transparent communication to point out the product’s eco-friendly features.
  6. Continuously monitor and improve the sustainability of the product. This includes tracking progress towards initial goals, evaluating the effectiveness of all initiatives, and identifying new opportunities for improvement.

By following these steps, any organisation can effectively integrate sustainability in its processes and make better products available to consumers, right off the shelf. However, it’s important to keep in mind that environmental commitment is an ongoing process, and that the implementation of sustainable practices should be reviewed regularly and improved over time – keeping up with consumer preferences as well as technological innovations.

By providing a range of sustainable packaging solutions, Gualapack always allows clients to choose the option that best meets their sustainability goals while also fulfilling any functional and aesthetic need. In addition, Gualapack works closely with its clients to understand any specific requirement and create customised sustainable packaging solutions that can solve any particular challenge.

In addition, Gualapack works closely with its clients to understand any specific requirement and create customised sustainable packaging solutions that can solve any particular challenge.