---
title: Webinar - Designing for a Circular Economy in Action
description: Discover how ‘Designing for a Circular Economy’ becomes reality as we explore with front-row experts and an in-depth discussion.
---

[News ](https://gualapack.com/it/news)

# [Webinar - Designing for a Circular Economy in Action](https://gualapack.com/it/news/webinar-designing-for-a-circular-economy-in-action)

 Scritto da [Guala Pack](https://gualapack.com/it/news/author/guala-pack) | giugno 30, 2021

## Kraft Heinz launches Gualapack’s monomaterial pouches for baby food brand Plasmon

Designing flexible packaging so it can be easily collected, sorted and recycled is a fundamental of the circular economy. But how does that happen in practice?

Innovation, collaboration, technical know-how… and certainly persistence and patience are key. CEFLEX and stakeholders Gualapack and Kraft Heinz take you behind the product and into the detail in this first of a series case study.

Discover how ‘Designing for a Circular Economy’ becomes reality as we explore with front-row experts and an in-depth discussion.

Moderated by Graham Houlder, CEFLEX, with discussion from:

**- Stefano Manfredi**, Global Sales & Marketing Director, Gualapack

**- Michelle Marrone**, Sustainability Project Leader, Gualapack

**- Filippo Paizis**, Junior Brand Manager Infant, Kraft Heinz

**- Sheila Bagattini**, Senior Brand Manager Infant, Kraft Heinz

Accompanied by an open question & answer session.

 

[Click here to download the presentation  
](https://landing.gualapack.com/designing-for-a-circular-economy-in-action-webinar-follow-up?hsLang=it)

[Visualizza articolo completo](https://gualapack.com/it/news/webinar-designing-for-a-circular-economy-in-action)

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