Navigating the EU Packaging Regulation (PPWR)


Navigating the intricacies of the EU Packaging and Packaging Waste Regulation (PPWR), while institutions move forward with the approval process, can be challenging for brand owners. As an industry leader in sustainable flexible packaging, Gualapack is well-prepared to guide your business toward sustainable compliance.

The EU Packaging and Packaging Waste Regulation (PPWR) in a nutshell:
  • Extended Producer Responsibility (EPR): The PPWR places a significant emphasis on Extended Producer Responsibility, urging companies to take accountability for the entire life cycle of their packaging. Gualapack's flexible packaging solutions facilitate this by offering designs that prioritize recyclability, ensuring our clients meet obligations while contributing to a circular economy.
  • Recycling Targets and Innovation: The PPWR sets ambitious recycling targets and Gualapack's commitment to innovation ensures that our flexible packaging not only meets design for recycling criteria but often exceeds them. We continuously explore cutting-edge materials and designs that enhance recyclability, pushing the boundaries of sustainable packaging.
  • Packaging Reduction and Lightweighting: The regulation encourages the reduction of packaging material and the adoption of lightweight solutions. Gualapack's flexible packaging is inherently lightweight, minimizing environmental impact throughout the supply chain. By choosing our solutions, businesses not only will comply with the PPWR once approved but also optimize resource usage and reduce their carbon footprint.
  • Traceability and Transparency: Traceability of packaging materials is a key aspect of the PPWR, especially when it comes to recycled content. Gualapack ensures transparency in the sourcing and handling of recycled materials. Chain of custody is in place with ISCC certified plants.
  • Cross-Border Compliance: In the global marketplace, navigating diverse regulations can be challenging. Gualapack as a global company has a keen understanding of international standards, ensuring that businesses operating across borders seamlessly adhere to the PPWR and other regional regulations. 

Ready to Embrace Sustainability? Book a Consultation with Our Sustainability Team! Our dedicated team is prepared to guide you through the intricacies of the EU Packaging Regulation, offering tailored solutions that not only ensure compliance but position your business as a sustainability leader. Let's collaborate to shape a future where your packaging reflects both innovation and environmental stewardship.