Shaped spouted pouches: the smart way to elevate brand distinction

Shaped Pouches

A high-impact packaging solution for baby food, fruit purée and dairy brands

Shaped spouted pouches are redefining packaging in baby food, fruit purée and dairy categories. As families increasingly look for convenient, safe and sustainable packaging, these solutions provide the ideal balance of functionality, branding potential and reliable product protection.

For manufacturers, shaped pouches serve as a versatile and future-ready platform—enhancing core ranges and enabling creative promotional concepts.

Why shaped spouted pouches stand out on the shelf

Stronger shelf impact and higher consumer engagement

Unique silhouettes immediately capture attention in busy retail environments. By breaking away from conventional formats, shaped pouches reinforce brand identity and help products stand out at a glance.

Ideal for seasonal marketing and limited editions

A major advantage is the ability to introduce seasonal or thematic shapes—such as Easter figures, Christmas motifs or limited-edition characters. These short-run formats boost visibility during peak shopping periods and spark emotional appeal, especially among parents purchasing baby food, purées and dairy snacks.

Ready-to-use shapes or fully custom solutions

Gualapack provides an extensive collection of ready-to-use shaped pouches, reducing development time while delivering immediate visual impact. Available shapes include:

  • Fruit-inspired outlines
  • Animal silhouettes
  • Soccer ball formats
  • Other child-friendly shapes designed to strengthen storytelling and brand recall

Tailor-made shapes for exclusive brand identity

For brands seeking a one-of-a-kind presence, Gualapack develops fully custom shapes reflecting specific brand assets, mascots or promotional themes. The pouch becomes a strategic communication tool and a memorable part of the consumer experience. Despite the creative freedom shaped pouches allow, each design must follow key production and sealing criteria to ensure food safety, consistent quality and high-speed efficiency. Critical parameters include:

  • Minimum radius and contour requirements
  • Correct sealing areas for safe processing
  • Accurate spout positioning compatible with filling lines
  • Structural integrity for automated production
  • Compliance with barrier and laminate specifications

Integrating these technical guidelines early ensures that every concept is both distinctive and fully feasible. Gualapack’s Innovation team partners with customers throughout development to optimize design and performance.

Reliable product protection with a sustainable edge

Advanced laminates and high-performing spout-fit systems ensure that Gualapack’s shaped pouches deliver superior protection for baby food, fruit purée and dairy products.
Many shapes can also be produced using mono-material laminates, making them recyclable where suitable collection systems exist and supporting brands’ sustainability commitments.

A future-ready packaging solution for growing categories

Shaped spouted pouches offer unmatched flexibility and strong commercial potential for brands in fast-growing food categories. With Gualapack’s ready-made shapes, tailor-made development expertise and robust manufacturing capabilities, companies can confidently create packaging that truly stands out—on the shelf and in consumers’ hands. Contact us to know more.